The outbreak of COVID-19 across the globe changed the ways of working. Offline stores created an online presence, and work-from-office jobs were made flexible enough to work remotely. While working from home, people added freelancing and part-time jobs along with their existing full-time job roles to be done during the time that would be otherwise spent on commuting to the office. 

This is when expertise and unemployment gave birth to the rise of private consultants. Independent consultants did exist earlier, but the market adapted quickly during this period. Private consultants generated a revenue of USD 3,18,882.93 million in 2024, and it is projected to generate USD 4,53,477.22 million by 2033. 

As more people are looking to work remotely and build a steady career, it is essential to utilise digital marketing services. It will not only establish a strong online presence for the consultant but also help in gaining clients. 

Why is digital marketing needed for private consultants?

1.Build a personal brand globally.

Since private consultants work remotely, there is no limitation of geographic boundaries. A strong digital marketing strategy will help create, build and establish a personal brand. Once a reputation is built in the digital medium, it will compound exponentially over a period of time. 

2.Establish expertise

Continuously creating content in the mediums that a wider audience is most likely to consume establishes expertise in the industry. It could be blog posts, articles, videos, or podcasts. Publishing thought-leadership pieces will gain the attention of the giants and garner interviews and press releases.

3.Marketing for the target audience

Creating a customised target audience for all platforms and working around it will ensure quicker brand building and lead generation. Marketing and establishing thought leadership in front of an interested audience will attract the attention of people who require the expertise. It will eventually lead to networking, lead generation, and referrals. Success stories and testimonials are also fetched through the same. 

4.Generating leads 

Paid ads, SEO and email marketing generate high quality leads that have increased chances of conversion. All marketing efforts across digital platforms will be diverted to the centralised website of the private consultant. Organic leads have high conversion rates when compared to paid leads generated via social media ads.

5.Can measure marketing efforts 

All digital marketing efforts can be measured in different parameters. It can be generated for custom periods and can be compared to gauge the performance. Effectiveness of marketing efforts lies in evaluating and measuring the performance vs the efforts invested. Since the digital platform is the main market for private consultants, it involves investment of time, money and meaningful efforts applied strategically.

Digital marketing services in UK will help private consultants build their brand and get clients. Formulating and executing the right strategy for the consultant is essential for the success of the online marketing efforts. It is custom-made keeping in mind the experience, expertise, target market, offerings, pricing, and the current market condition globally.

The digital marketing outsourcing service in the UK will measure the results across different platforms regularly. This will give an insight into the workings and ways to enhance the strategy in the next quarter. The agency will study the other players in the market and modify its strategy to improve. Outsourcing digital marketing services is crucial for private consultants so they can focus on converting leads and providing services to their client base. Carrying out everything in-house will mean divided time, attention and energy. This will dilute the quality of service rendered to the clients, thereby reducing the chances of repeat customers and referrals.

6.Customer testimonials 

Getting testimonials from all the customers and publishing digitally will create a work base that can be demonstrated. A strong work portfolio means higher chances of securing clients and easy to charge high prices.

7.Inclusion of trends and technologies 

Latest technology – the tools and current trends can be incorporated and utilized. Latest tools make the work easy, automate tasks, and get detailed insights. Whereas current trends help in staying in-sync with the market and not be left behind in anything. 

When private consultants have a team of experienced digital marketing professionals who have the required expertise to take their business to the next level, it is only wise to utilise them. 

How to choose the right digital marketing agency?

With plenty of fish in the sea, it becomes a task to find the right hands to hold your net. Be it building the digital foundation for the first time or the hundredth, unless the right team is on the job, it will not yield results. This is true now more than ever because of the boom in private consultants. 

Expert private consultants are required to navigate complex mergers and acquisitions. Businesses don’t intend to disturb the equilibrium within the existing core team and want a third party to handle complex tasks. Also, in a lot of instances, a third eye view or a bird’s eye view gives solutions to problems not thought of earlier. 

Private consultants are in demand by businesses, government and individuals. This opens up an array of opportunities for the consultants to explore and choose the client base that they want to build. It could be based on their experience, expertise, team size or bandwidth.

Pointers to keep in mind while choosing a digital marketing agency – 

1. Study the digital marketing company – its history, founding team, work portfolio, etc. 

1. Compare their offerings to the other players in the market.

1. Speak directly and gauge the match of mindset and work culture. 

1. See if the pricing works for you.